KICK-ASS Case Study

How was KICK-ASS marketed?

• Posters
• Trailers
• Social Networking
• Other advertisements (eg Radio)

How was it received?
Well. The film developed a cult following and the film made an overall profit of 3 times its initial profit

What makes it a 'Brit Flick'?
The film is written by a British writer - using British humour - and made by a British production company.

In which ways could it be considered a 21st Century, postmodern film?
The film uses modern sites like MySpace which shows that the film is not trying to be 'the new Batman'.